The Metalshop.cz mobile app: 13 months later [case study]
Metalshop sells clothes to tens of thousands of metal, punk, and rock music fashion lovers both in the Czech Republic and abroad. To make shopping even more enjoyable for their Czech fans, they launched a mobile application in August 2015. Did the customers start to use it or did they continue using the mobile website? Have a look at this in-depth case study which presents Metalshop.cz’s success using their app and the results of an extensive survey involving 3,600 app users.