It’s hard to imagine someone downloading a mobile app just to buy a school bag. Was it hard to convince your company to invest in an app?
Even I was a bit skeptical in the beginning. Everyone was. But Asymbo’s costs were so reasonable, that we decided to go for it. We launched the app in August 2016, and at the same time also started selling our products in Germany through Amazon, which I had more confidence in back then. But after six months, my assumptions were turned on their head – the app had generated more sales than Amazon. I recently met with a web design expert, and even he couldn’t believe that the app was such a success.
I heard that apps encourage repeat sales, how’s that working out for you?
Customers usually buy school bags every two years. However, having more children in the family increases the likelihood of purchasing annually. Even though it’s not a frequently purchased item, customers didn’t view the downloading and installation of the app as a hassle. Our survey proved, beyond a doubt, that one of the main reasons customers downloaded the app was the convenience it offered when making a purchase.