Hundreds of micro-moments determine customers’ choice of a place to shop

M-commerce, Trends

Typical features of present internet customer according to Google.

Addicted to the smartphone

  • 68% of people grab their phone in the first 15 minutes after waking up.
  • 87% of people carry their smartphone 24/7.
  • A user checks their smartphone 150 times a day.

Willing to find as many information as possible

  • The customer searches 10 information sources on the internet before making a purchase.
  • 82% of users use their smartphone during the shopping.

Capable of fast decisions

  • 28% of users admit they do the mobile shopping in a hurry.
  • 29% leave the page if they cannot find the anticipated information, if the page loads slowly or if the shopping process is complicated.

Your customer lives in micro-moments

According to a new theory of Google, the customer’s way to a product or a service is shattered into so called micro-moments. These are short moments that are vital for customers and during which they realize their specific needs.  Like when they miss a train or remember they forgot to buy the washing powder. These are the situations when the user turns to their smartphone for help.

Four elementary micro-moments

1. I want to know

Users search information, look for inspiration. According to Google, nearly a half of customers, who want to know more, visit a shop the very day. At the same time more than 60% of users look up information about what they can see on a different screen (e.g. TV commercial) on their smartphone.

2. I want to go

The customer looks for a local shop or, when they already are in the shop, search the particular product on their phone. In this case, both worlds – online and offline – merge. The entries „nearby” doubled compared to last year.

3. I want to do

Another type of inquires is „how to”. These appear both before and after the shopping. Compared to last year, this entry is looked for 70% more often on YouTube.

4. I want to buy

In these situation the user decides how and where to buy a specific product. If they are in a shop, their search information online, on their smartphone – in more than 80% of cases.

To address the present user, you have to offer them a helping hand in the right moment and make their difficult situation easier. Draw up model micro-moments. Work on a useful content and involve necessary marketing and sales channels – either responsive web or a mobile application. And don’t forget to measure and evaluate.

 

Source: https://www.thinkwithgoogle.com/collections/micromoments.html

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Comparison: mobile application, mobile version and responsive web design

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Hundreds of micro-moments determine customers’ choice of a place to shop

M-commerce, Trends

Typical features of present internet customer according to Google.

Addicted to the smartphone

  • 68% of people grab their phone in the first 15 minutes after waking up.
  • 87% of people carry their smartphone 24/7.
  • A user checks their smartphone 150 times a day.

Willing to find as many information as possible

  • The customer searches 10 information sources on the internet before making a purchase.
  • 82% of users use their smartphone during the shopping.

Capable of fast decisions

  • 28% of users admit they do the mobile shopping in a hurry.
  • 29% leave the page if they cannot find the anticipated information, if the page loads slowly or if the shopping process is complicated.

Your customer lives in micro-moments

According to a new theory of Google, the customer’s way to a product or a service is shattered into so called micro-moments. These are short moments that are vital for customers and during which they realize their specific needs.  Like when they miss a train or remember they forgot to buy the washing powder. These are the situations when the user turns to their smartphone for help.

Four elementary micro-moments

1. I want to know

Users search information, look for inspiration. According to Google, nearly a half of customers, who want to know more, visit a shop the very day. At the same time more than 60% of users look up information about what they can see on a different screen (e.g. TV commercial) on their smartphone.

2. I want to go

The customer looks for a local shop or, when they already are in the shop, search the particular product on their phone. In this case, both worlds – online and offline – merge. The entries „nearby” doubled compared to last year.

3. I want to do

Another type of inquires is „how to”. These appear both before and after the shopping. Compared to last year, this entry is looked for 70% more often on YouTube.

4. I want to buy

In these situation the user decides how and where to buy a specific product. If they are in a shop, their search information online, on their smartphone – in more than 80% of cases.

To address the present user, you have to offer them a helping hand in the right moment and make their difficult situation easier. Draw up model micro-moments. Work on a useful content and involve necessary marketing and sales channels – either responsive web or a mobile application. And don’t forget to measure and evaluate.

 

Source: https://www.thinkwithgoogle.com/collections/micromoments.html

Next Post
Comparison: mobile application, mobile version and responsive web design

Related Posts

No results found.

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