How push notifications can influence traffic and revenue for an online shop [case study]
Push notifications have become very popular among brands that use them to communicate with users, as they increase customer engagement and retention. But do they benefit the e-commerce sector? How do they influence the traffic and revenue of online shops? Take a look at the results of a 9-month research in which we monitored the effects of push notifications sent by one of our clients – an authorized Under Armour sportswear retailer.