30 + 4 functions and more are hatching out
Our mobile version of an online store has 30 various functions. When opened for the first time it displays the instructions manual. It allows the user to share the products online, in a message or on Slack – in case someone needs help with their choice.
If the customer is disturbed while shopping, they can add the product into favourites with one tap and come back to it later. They can apply discount coupons it the basket, choose a gift with their purchase. If they approach a shop with their mobile, the app will invite them in using a quick message on their display – with a discount offer or new goods notification.
We can continue like this on and on to the number 30. We have shortly described everything on our web.
We are currently planning four innovations: express purchase, order status check, personalized PUSH notifications and app invitations. Let us introduce them.
5 4 3 2 1 done, thank you for your order
One of the most effective functions of the app: 2-taps purchase. No distractions in the home straight. The customer is determined to buy, it is vital to get them quickly to the finish – to the order confirmation. How?
- In the product detail they select Express purchase,
- they check the prefilled details from the last order,
- and confirm the order with a tap.
Matter of five seconds. And the use?
Great, especially concerning repeat purchases of similar or even the same product. Like the contact lenses or pet food.
What’s the track and trace address?
An app buyer doesn’t need to ask this question. They know exactly what is going on with their order. They just log in the app and can see the whole order history with their actual status. No need to track the parcel by entering the parcel data on the courier page. All information is where you need it – in the shopping app. Well, duh.
Communication with customers 2.0
In the app, the communication with customers isn’t restricted to online chats like Zopim and such. It keeps in touch with free PUSH notification – short messages that pop up on a mobile display and invite the customer to the app.
The merchant can automatize and, most importantly, personalize these notifications to be useful to the customer and to react to their real behaviour in the app. For example, when they leave the basket before finishing an order or as a reminder that it’s been a month since the last purchase.
Easy way of getting new customers
New customers will run to an app from numerous directions. A lot of them will come right from your online store because of the smartbanner. They will be captured with the appeal of “Try the app, you’ll get the first purchase discount.”
Besides the smartbanner, the app offers another simple ways how to entice new customers. One of them is sending invitations to friends on Facebook or phone contacts. Recommendation by a satisfied customer is usually very effective because it’s more personal than the best advert on the web.
The way of recommending an m-shop is up to you. Do you wish to offer a discount? Points? The app is ready. Just say the word.
