Few people believed that an app created to sell backpacks would be a success, but the results astounded everyone. A mere half-a-year after its launch, the app has contributed 11% to the overall turnover of a client’s e-shop. We interviewed Libor Chalopka, Marketing Director of Topgal - the biggest seller and producer of school bags in Central and Eastern Europe. Find out what motivated people to download the app, its impact on results, and how quickly it generated a return on investment.

Mobile apps can start positively affecting your bottom line soon after launch, increasing sales and driving repeat purchases. But, here’s a newsflash, they are not the right solution for every business. The strategic decision to purchase an e-commerce application should be based on the honest answers to these four questions.

Mobile app usage in 2016 rose by 11%, yet that increase was much smaller than what we saw in 2015. A recent report from Flurry Analytics explains that for the first time in 10 years, many app categories are no longer growing together, but instead at the expense of others. The app gold rush seems to have reached its peak. And what does this mean for owners of mobile apps?

Most customers download a mobile application to improve the convenience of purchasing at their favorite store. August survey among users of mobile applications also shows that two-thirds of active users of app are regular customers, one-third install an app without previous experience with the online shop.

As an m-shopper you want to know which channels bring your new users into an m-shop. The best-sellers, the success rate of individual homepage banners or the amount of unfinished purchases in particular steps of the ordering process. These information can help you with raising the mobile app performance as well as the customers’ satisfaction.

Present users are influenced by the boom of mobile technologies. They make decisions faster than ever, check their mobile approximately 150 times a day, are impatient, uncompromising, but also more and more open to new brands.