As start-ups, we work hard but dutifully. We tell ourselves – do the job well and meaningfully and don’t offend the Gods. Just a few days ago we brought in the harvest of this simple philosophy – when we were looking for a new office in Brno. The start was promising. There was a magazine “Love one another!” in a hall of one of the visited places. We were close to be in big trouble. What saved us? Ordinary human hypocrisy and one web reference.