Metalshop sells clothes to tens of thousands of metal, punk, and rock music fashion lovers both in the Czech Republic and abroad. To make shopping even more enjoyable for their Czech fans, they launched a mobile application in August 2015. Did the customers start to use it or did they continue using the mobile website? Have a look at this in-depth case study which presents Metalshop.cz’s success using their app and the results of an extensive survey involving 3,600 app users.

Pre-Christmas shopping fever stroke even the mobile fans of Under Armour. During one month they did mobile shopping 410 times, more often in an app than on mobile web. The interest of mobile shopping is rapidly rising also in the new year. Santa Claus must have been very generous.

Metalshop entries form mobile devices are rising steadily, also thanks to the new sales application. This was launched at the end of this year’s July and in just two months it contributed up to 156% increase of mobile sales.