Asymbo blog

We like to share case studies, high-tech news, and practical tips on m-commerce apps. They might not save the world, but they will help you make the right decisions.

55% of online transactions in Europe happen on mobile devices [Criteo 2018]

person
Tomáš Růžička
folder_openM-commerce, Uncategorized

Europeans choose to use their mobile devices for online shopping now more than ever before. Desktop are no longer the dominant sales channel for e-shops that offer their products not only over mobile websites but also through an app. Majority of purchases in Europe are made over mobile devices, this was confirmed by the latest global survey by Criteo.

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London calling! At eCommerce Expo 2017, stand E421

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Karel Lycka
folder_openEvents, Uncategorized

It will kick off on 27.9.2017 and it’s going to be huge! 7000 visitors from more than 50 countries, 150 speakers, tens of exhibitors. We’re talking about the eCommerce Expo in London – the biggest internet retailing expo in Europe and we will be presenting our mobile application. Stand E421. Visit us!

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The mobile app that shocked a school bag retailer by generating 11% of their turnover

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Karel Lycka
folder_openM-commerce, Trends

Few people believed that an app created to sell backpacks would be a success, but the results astounded everyone. A mere half-a-year after its launch, the app has contributed 11% to the overall turnover of a client’s e-shop. We interviewed Libor Chalopka, Marketing Director of Topgal – the biggest seller and producer of school bags in Central and Eastern Europe. Find out what motivated people to download the app, its impact on results, and how quickly it generated a return on investment.

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5 tips on how to start promoting a new app

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Zuzana Křížová
folder_openM-commerce

You set up PPC advertising for your online shop, communicate with your fans on Facebook, and send out newsletters. Every day you try to improve the number of visitors and orders placed in your online shop. And you want to achieve the same for your new mobile application. Why not use the same weapons? Here’s some advice on how to take the standard advertising tools and procedures you’ve been using for your online shop and use them to promote your new mobile application.

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How push notifications can influence traffic and revenue for an online shop [case study]

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Karel Lycka
folder_openCase study, M-commerce

Push notifications have become very popular among brands that use them to communicate with users, as they increase customer engagement and retention. But do they benefit the e-commerce sector? How do they influence the traffic and revenue of online shops? Take a look at the results of a 9-month research in which we monitored the effects of push notifications sent by one of our clients – an authorized Under Armour sportswear retailer.

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Overall app usage reaching its cap, according to Flurry Analytics

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Zuzana Lipkova
folder_openM-commerce, Trends, Uncategorized

Mobile app usage in 2016 rose by 11%, yet that increase was much smaller than what we saw in 2015. A recent report from Flurry Analytics explains that for the first time in 10 years, many app categories are no longer growing together, but instead at the expense of others. The app gold rush seems to have reached its peak. And what does this mean for owners of mobile apps?

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The Metalshop.cz mobile app: 13 months later [case study]

person
Karel Lycka
folder_openCase study

Metalshop sells clothes to tens of thousands of metal, punk, and rock music fashion lovers both in the Czech Republic and abroad. To make shopping even more enjoyable for their Czech fans, they launched a mobile application in August 2015. Did the customers start to use it or did they continue using the mobile website? Have a look at this in-depth case study which presents Metalshop.cz’s success using their app and the results of an extensive survey involving 3,600 app users.

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