The mobile app that shocked a school bag retailer by generating 11% of their turnover
Few people believed that an app created to sell backpacks would be a success, but the results astounded everyone. A mere half-a-year after its launch, the app has contributed 11% to the overall turnover of a client’s e-shop. We interviewed Libor Chalopka, Marketing Director of Topgal – the biggest seller and producer of school bags in Central and Eastern Europe. Find out what motivated people to download the app, its impact on results, and how quickly it generated a return on investment.