Few people believed that an app created to sell backpacks would be a success, but the results astounded everyone. A mere half-a-year after its launch, the app has contributed 11% to the overall turnover of a client’s e-shop. We interviewed Libor Chalopka, Marketing Director of Topgal – the biggest seller and producer of school bags in Central and Eastern Europe. Find out what motivated people to download the app, its impact on results, and how quickly it generated a return on investment.
We like to share case studies, high-tech news, and practical tips on m-commerce apps. They might not save the world, but they will help you make the right decisions.