Libor Chaloupka: ‘nobody believed us, however the app for selling backpacks is responsible for 11% of our turnover’
Few people believed that an app for selling backpacks could be successful. Nevertheless, it found its customers very quickly. A mere half-a-year after the launch of the app, it contributed 11% to the overall turnover of the e-shop. Here’s the interview with Libor Chalopka, Marketing director of Topgal – the biggest seller and producer of school bags in the Czech Republic. Read about results from a market research showing why people download apps, its actual impact on results or how much time it takes to see return on investment.