Few people believed that an app created to sell backpacks would be a success, but the results astounded everyone. A mere half-a-year after its launch, the app has contributed 11% to the overall turnover of a client’s e-shop. We interviewed Libor Chalopka, Marketing Director of Topgal – the biggest seller and producer of school bags in Central and Eastern Europe. Find out what motivated people to download the app, its impact on results, and how quickly it generated a return on investment.
Mobile apps can start positively affecting your bottom line soon after launch, increasing sales and driving repeat purchases. But, here’s a newsflash, they are not the right solution for every business. The strategic decision to purchase an e-commerce application should be based on the honest answers to these four questions.
Push notifications have become very popular among brands that use them to communicate with users, as they increase customer engagement and retention. But do they benefit the e-commerce sector? How do they influence the traffic and revenue of online shops? Take a look at the results of a 9-month research in which we monitored the effects of push notifications sent by one of our clients – an authorized Under Armour sportswear retailer.
Metalshop sells clothes to tens of thousands of metal, punk, and rock music fashion lovers both in the Czech Republic and abroad. To make shopping even more enjoyable for their Czech fans, they launched a mobile application in August 2015. Did the customers start to use it or did they continue using the mobile website? Have a look at this in-depth case study which presents Metalshop.cz’s success using their app and the results of an extensive survey involving 3,600 app users.
We facilitate sales through the mobile application for all users of free open source solution Magento and Prestashop. We have prepared connector for these platforms, thanks to which the launch and operation of m-shop is easier than ever before.
Most customers download a mobile application to improve the convenience of purchasing at their favorite store. August survey among users of mobile applications also shows that two-thirds of active users of app are regular customers, one-third install an app without previous experience with the online shop.
Slowly but surely, the digital world is shrinking into 4 to 5 inches size. That is the size of smartphone displays. We are used to read the mail, chat with friends, listen to music and pay bills on these small screens. Can we also shop comfortably on them? It is a piece of cake with an m-shop. We have equipped it with 30 functions and the guys in development are about to cook some more. Ready for a degustation?
Do you enter the mobile market with your online store? Then you have surely asked yourself a question: how? There are basically two options: you either adjust your online store to the mobile display with the mobile web or you get an individual mobile application. What are the differences?
Pre-Christmas shopping fever stroke even the mobile fans of Under Armour. During one month they did mobile shopping 410 times, more often in an app than on mobile web. The interest of mobile shopping is rapidly rising also in the new year. Santa Claus must have been very generous.
Present users are influenced by the boom of mobile technologies. They make decisions faster than ever, check their mobile approximately 150 times a day, are impatient, uncompromising, but also more and more open to new brands.