You set up PPC advertising for your online shop, communicate with your fans on Facebook, and send out newsletters. Every day you try to improve the number of visitors and orders placed in your online shop. And you want to achieve the same for your new mobile application. Why not use the same weapons? Here’s some advice on how to take the standard advertising tools and procedures you’ve been using for your online shop and use them to promote your new mobile application.
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I didn’t have to worry about the complicated development analysis process, wireframe or testing. I must say cooperating with Asymbo saved me a lot of time. They took it all on themselves and the result was amazing.
Although my colleagues were initially very skeptical about apps, the reaction of our customers and a 7 % net increase in turnover over 6 months convinced them to change their opinion. App really brought us additional revenue.
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Push notifications have become very popular among brands that use them to communicate with users, as they increase customer engagement and retention. But do they benefit the e-commerce sector? How do they influence the traffic and revenue of online shops? Take a look at the results of a 9-month research in which we monitored the effects of push notifications sent by one of our clients – an authorized Under Armour sportswear retailer.