Push notifications have become very popular among brands that use them to communicate with users, as they increase customer engagement and retention. But do they benefit the e-commerce sector? How do they influence the traffic and revenue of online shops? Take a look at the results of a 9-month research in which we monitored the effects of push notifications sent by one of our clients – an authorized Under Armour sportswear retailer.
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Mobile app usage in 2016 rose by 11%, yet that increase was much smaller than what we saw in 2015. A recent report from Flurry Analytics explains that for the first time in 10 years, many app categories are no longer growing together, but instead at the expense of others. The app gold rush seems to have reached its peak. And what does this mean for owners of mobile apps?